CLIENT: Pi Kappa Phi PROJECT: New Member Manual
DETAILS: The fraternity was in need of a design overhaul of its new member manual. A clean and structured layout reflected the progressive programs of the fraternity, and the redesign also included the creation of custom patterns, design elements, and the use of color to assist in the navigation of the manual by undergraduates.
CLIENT: Kappa Alpha Order PROJECT: New Member Manual
DETAILS: The redesign of The Varlet striked a delicate balance of creating a manual that would be read by the modern college aged gentleman, yet reflected the rich history of the historically southern organization.
CLIENT: Pi Kappa Alpha Fraternity PROJECT: New Member Manual
DETAILS: The fraternity wanted to to create stronger engagement with it’s new college members. To achieve these objectives, we incorporated more info-graphics, never-before-seen historical items, and multiple entry points on nearly every page.
CLIENT: Sigma Chi International Fraternity PROJECT: New Member Manual
DETAILS: We worked with Sigma Chi in the redesign of their new member manual. With the primary audience being 18-21 year-old college men, the new look focused on introducing more color, graphics, and entry points.
CLIENT: Pi Kappa Alpha Fraternity PROJECT: History book
DETAILS: The fraternity wanted to publish a history book that engaged with an audience beyond the avid history buff and designed as a companion piece to its new member manual — “Garnet & Gold.” To obtain this result, we incorporated large full-bleed images, sidebars and visuals throughout, and footnotes directing the reader to additional sources of Pi Kappa Alpha history.
